Learning App

Erstes Schreiben, erstes Lesen trains kids zu work with letters and supports them to learn how to read and write. Erstes Schreiben, erstes Lesen trains kids zu work with letters and supports them to learn how to read and write. Erstes Schreiben, erstes Lesen trains kids zu work with letters and supports them to learn how to read and write. Detail view.
team
urbn; pockets
job
iPad App
task
interface design completion
link
app homepage

Wirtshaus

Jägermeister sponsors parties and gigs located in traditional German pubs. The website covers articles and reports around these parties and their musicians. It is designed to be iPad compatible. Interims page. Homepage. When scrolling down the user gets exposed to different background textures. Article page. Download page. Contact form. Blog.
client
Jägermeister
team
Gemeinsame Sache
job
website
task
creative direction, design
link
www.das-wirtshaus.de

Red Bull Soapbox Racer

Our team created the flash-game Red Bull Soapbox Racer to accompany the real Red Bull Soapbox event. Designing your own soapbox racers and race tracks you can compete with your friends online. The game won several international awards. I designed the various themes, including landscapes, 3D obstacles, street surfaces and sample cars. All graphics have a deliberate do it yourself handmade feeling. This video was made to give a quick introduction into the game. I was in charge of the entire production, including storyboard, capturing, animation and video editing. Soapbox textures are mapped on 3D planes in Flash/ Papervision. I built many 3D objects in Blender that were imported to Flash/Papervision. Some of the objects are 2D integrated in 3D space. 3D detail. More 3D and 2D objects. The themes reflect the current location of the Red Bull Soapbox event, in this case the Alps. The City of Johannesburg. Historic Jerusalem. The sun setting over Istanbul. To promote the game I designed several online banners that include very short video sequences. The banners were adapted to different formats.
client
Red Bull
team
Less Rain
job
online game
task
2D/3D design, texture art, paper art, retouch, video production
link
www.redbullsoapboxracer.com

Falling Walls Conference

Falling Walls, the Berlin conference on future breakthroughs in science and society took place on November 9th 2009, the 20th anniversary of the fall of the Berlin wall. During the conference about 35 trailers introduce the speakers. The layout of the conference program is square. Red and concrete-grey reflect the corporate identity of the Einstein Foundation and this particular event. The program pages are flapped to symbolise the wall falling. Examples of schedule and speaker page. Question sheet to be used for the later discussion. All the handouts were put in a bag made from recycled material. Name batch, bag, invitations, magazine and banner adverts were also part of the project.
client
Einstein Foundation Berlin
team
Less Rain
job
corporate identity
task
project management, art direction, graphic design, 3D animation
link
www.fallingwalls.de

How to survive Xmas

Frontline Shop sells young fashion online. We created the concept for their christmas/ new year online campaign. It was later adapted to print aditionally. The idea we came up with was an ironic xmas survival kit inspired by military emergency food rations. We created several illustrations on how to survive xmas. These illustrations were later integrated into several launch phases. Each area of the Frontline Shop received an xmas branding by creating different logo types. Examples of different pages, each made to look like an opened survival kit revealing its contents. Advent calendar screen. Frontline's graphic designer used our material for their catalogue. Trying a different approach to usual christmas campaigns, How to survive Xmas brought a lot of attention and business to the shop.
client
Frontline Shop
team
Less Rain
job
xmas online campaign
task
concept, art direction, layout, artwork
link
www.frontlineshop.com

Red Bull Mediamix

Red Bull asked us to create Mediamix, a multimedia platform for video, photo and audio content recorded at different Red Bull events. Video view. Enlarged video view. Photo slideshow. There were several user options for the media content. Other Red Bull content was strongly linked to the Mediamix platform. Media files could be integrated into articles and event microsites. Additionaly we created a very easy-to-use application to create video clips from bookmarked media.
client
Red Bull
team
Less Rain
job
media platform
task
interface design

Good Film Corporate Design

Good Film commissioned me to develop their corporate identity. They wanted a simple, elegant image with an emotional touch. Business cards and DVD design. I decided on a very classic logo with a modern twist. Creating simple gradients of different colors, reminiscent of sunset and dawn, for a film production company dealing with long shooting schedules this seemed the way to go. The showreel section of the website works smoothly with seemless transitions. While watching a video the background is shaded and interface elements fade out. That way the website can be used perfectly for presentations.
client
Good Film GmbH
team
Less Rain
job
corporate design
task
project management, concept, art direction
link
www.good-film.de

Pet Sematary

The online campaign against fur farming was created for the animal rights organization NOAH. The homepage shows an abstract, but still scary semetary illuminated by few candles. After selecting one of the grid squares crosses appear reminding of an anonymous military cemetery. Some graviards reveal a short personal message of the user that lit a candle. You can go, light your own candle and write your obit. More and more users adopted a dead fur-bearing animal. The Pet Sematary (remember the song?) became a memorial and a sign of hope.
client
NOAH
team
Fork Unstable Media
job
anti-fur online campaign
task
look and feel, artwork
link
www.petsematary.de

Freestyler Microsite

This Flash microsite features three Red Bull freestyle athletes. Information and media are presented in a young and playful way. I decided on an informal down and dirty style, relating to the rough nature of the sport itself. Supported by clickable objects and videos, the user can discover stories and get further information from experts. Enlarged video player.
client
Red Bull
team
Less Rain
job
athlete microsite
task
concept, art direction, artwork

GLOBALedit Infographics

GLOBALedit is a New York photographers online editing application. To explain and promote their product they needed a set of infographics and animations. A short info video.
client
GLOBALedit
team
Less Rain
job
animated infographics
task
storyboard, art direction, graphic design

Snowflake Games

For christmas 2003 I created a world of characters and objects that were used in online games and greeting cards. My former company Fork Unstable Media used this world for commercial and self-promotional purposes. The Snowflake world also appeared online as an e-card builder. The users could scale and rotate the objects, change the landscape and enter messages. Fork introduced this fun tool to their clients and friends. The e-card builder was so popular that NIVEA bought the tool for the year after. This is the official Snowflake game first published for NIVEA Germany. Gender selection and rules. The aim of the game is to catch as many snowflakes and NIVEA products as possible. To get on the highscore the user has to register. The highscore. After the local success Snowflake was internationalized for NIVEA.com and is still available at wintertime. Rules of the game. Cought products leading to further information and the option to win them. In the meanwhile Snowflake has also evolved in an iPhone app. My original graphics were only slightly adapted.
client
NIVEA & Fork Unstable Media
team
Fork Unstable Media
job
christmas games & self-promotion
task
illustration, screendesign
link
www.nivea.com

Various 2D/3D Graphics

From an iPhone/iPad app for kids. Black Forest sterotypes based on japanese kitsch puppets. Their original homeland ... an idea for a new Heimatfilm?! 3D model of a plastic souvenir. 3D models of lost plastic toys I found in the fields. Collage with Sketchup rendering. A rotating 3D menu I designed for a photo service application. Abstract 3D image. Vector portraits for a team of personal coaches. Illustration for a japanese theme café. The illustration is based on japanese "chojugiga". The outcome of a shopping day. These handmade paper-TV boxes are part of the Red Bull SoapboxRacer online game. Paper illustration for an event website by NIVEA and SOS-Kinderdörfer. The Tel Aviv skyline in sketch style. Drawings based on mirror snapshots. Exhibited at Anonyme Zeichner in Berlin. Illustration for the record cover for the indie band Tellaro (2nd record). Cover design for the indie band Tellaro (2nd record). Draft - idea for a book. Draft - idea for a book. Draft - idea for a book. Transmediale.04 Fly Utopia! photo collage. Transmediale.04 Fly Utopia! photo collage.
task
3D/2D graphics, handcraft, photo collage, drawing
link
www.vimeo.com/outofgoren

clients

(selection)

8x4 / Beiersdorf AG / Brand New Music / Conelly Cocktails / Das Rote Zelt / Deutsche Bahn / Die Beweger / DOKfilm / Einstein Foundation / Frontline Shop / G+J / GLOBALedit / Good Film / Hagbarth Publications / Haunch Of Venison / Hint Mag / Industrial Color / Labello / Luxmate / Minga / NIVEA / Noah Menschen für Tiere / Panasonic / Red Bull / SBT / Samsung / Saturn / Siemens / SOS-Kinderdörfer / Stockland Martel / Stofanel / Swarovski / Transmediale / Vodafone / Zumtobel Staff

awards

(selection)

Webby Awards, People’s Voice Award / FITC, Winner Flash Game / SoapboxRacer as Adobe Website of the Day / theFWA Website of the Month / W3 Awards Gold, Best in Show / London International Awards 2x Gold / Davey Awards Gold, Food and Beverages and Interactive Multimedia Gold / Interactive Multimedia Awards Best in Class / One Show Interactive Silver for PetSematary.de / ADC Germany Bronze for PetSematary.de / IslandOfWaiting.de as Site of The Day (DesignTAXI, theFWA)

publications

(selection)

Berlin Design (Ares Kalandides)
High Noon (ADC Deutschland)
Advertising Now. Online (Taschen)
Rethink Redesign Reconstruct (Plinko)

imprint

Thanks to ...

© all rights reserved
Anna Mentzel 2011



St-Nr. 31/440/64639
Finanzamt Prenzlauerberg

USt-befreit nach
§ 19 Abs. 1 UStG